Sportsbooks aren’t just after sports fans — they’re after our sons

Young men are being targeted with nonstop ads, “risk-free” promos, and apps that make betting feel like a normal part of watching the game. And for many of them, the line between a fun bet and a “money strategy” is getting blurry.

As a financial professional and a parent, I’m not anti-fun.

I am very pro-future.

There’s a huge difference between gambling and investing:

• Gambling is short-term, emotional, and designed so the house wins. 

• Investing is long-term, intentional, and designed to give your money a chance to grow.

For parents of young men ages 14–34, this isn’t a “someday” conversation.

It’s a right-now conversation.